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Course Information

Consumer Behavior (MKT 230)

Term: 2020-2021 School Year Spring Term

Faculty

Brian Williams
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Spring 2025 Office Hours:

ROOM:  MC110F

M/W - 11:00 - 12:00

T/R -  9:30 - 11:00

 

STI Position:

Marketing/Business Instructor

Educational Background:

Bachelor of Science in Business Administration, University of South Dakota
Masters of Business Administration, University of Wyoming-Casper 

Bio:

Brian Williams

Business/Marketing Instructor, has over 25 years of professional experience in private sector and public sector management and marketing. He earned his Bachelor’s of Science in Business Administration from the University of South Dakota and his Master’s of Business Administration from the University of Wyoming-Casper.   Brian has been on the faculty of STI since 2004 and primarily teaches Marketing courses.

 

Schedule

Mon-Wed, 10:30 AM - 11:45 AM (1/11/2021 - 5/7/2021) Location: SF MICKE 128

Description

This course will address factors that influence what and why we buy. Understanding consumer behavior provides you with tools that enable you to make sure consumers will feel a need for your product, search for, and find the intended information about your product. Applying an understanding of consumer behavior will allow customers to evaluate your product as the best alternative, buy the product and remain loyal to their product.