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Course Information

Consumer Behavior (MKT 230)

Term: 2020-2021 School Year Fall Term

Faculty

Ms. Kim Harding

STC Department:

 

Marketing

Contact Information:

 

Phone:  605.367.7878
Office:  MC 110F

 

Education:

 

Bachelor of Business Administration with concentrations in Finance, Real Estate and Insurance, Mankato State University, Mankato, MN
 
MBA degree from the University of Sioux Falls, South Dakota

 

About Kim:

 

Kim Harding, MBA, Marketing Instructor, has over 20 years of professional experience that includes sales, marketing and management for both nonprofit and corporate post-secondary institutions. She has worked extensively with nontraditional students as the director of evening courses and also as the director of a degree completion program where she advised and supported students returning to college to complete their degree. She earned her bachelor’s degree in business from Mankato State University and her Masters of Business Administration degree from the University of Sioux Falls. She holds a post-secondary credential from the South Dakota Board of Education. As an instructor, Kim teaches many marketing and business classes such as Advertising, Selling, Web Design, InDesign, and Business Law in both traditional and online formats.

 

My Position :

 

Marketing Instructor

 

Description

This course will address factors that influence what and why we buy. Understanding consumer behavior provides you with tools that enable you to make sure consumers will feel a need for your product, search for, and find the intended information about your product. Applying an understanding of consumer behavior will allow customers to evaluate your product as the best alternative, buy the product and remain loyal to their product.