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Course Information

Principles of Marketing (MKT 120)

Term: 2020-2021 School Year Spring Term

Faculty

Ms. Kim Weihe

STC Department:

Marketing

 

Contact Information:

Phone:  605.367.7878
Office:  MC 110F

 

Education:

Bachelor of Business Administration with concentrations in Finance, Real Estate and Insurance, Mankato State University, Mankato, MN
 
MBA degree from the University of Sioux Falls, South Dakota

 

About Kim:

Kim Weihe, MBA, Marketing Instructor, has over 25 years of professional experience that includes sales, marketing and management for both nonprofit and corporate post-secondary institutions. She has worked extensively with nontraditional students as the director of evening courses and also as the director of a degree completion program where she advised and supported students returning to college to complete their degree. She earned her bachelor’s degree in business from Mankato State University and her Masters of Business Administration degree from the University of Sioux Falls. She holds a post-secondary credential from the South Dakota Board of Education. As an instructor, Kim teaches many marketing and business classes such as Advertising, Selling, InDesign, and Business Law in both traditional and online formats.

 

My Position :

Marketing Instructor

 

Schedule

Tue-Thu, 10:30 AM - 11:45 AM (1/11/2021 - 5/7/2021) Location: SF MICKE 114

Description

To stay on top of the fast-paced changes in the business world, students will investigate marketing's role in the process of creating, distributing, promoting and pricing goods, services, and ideas. This class is dedicated to customer value (value-driven marketing) and customer relationships (relationship marketing); two crucial aspects in today's dynamic competitive environment.