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Course Information

Principles of Marketing (MKT 120)

Term: 2019-2020 School Year Spring Term

Faculty

Bobbie Talcott

STC Position:

Bobbie Talcott

STC Adjunct Business/Marketing Instructor.   Adjunct member of the STC Business Department  (Marketing specialty) with class instruction in Marketing, Business Communications, Public Relations, Supervisory Management, Ethics and the Marketing Internships.

Marketing Instructor, has 35+ years of professional experience that includes business management, marketing, and secondary and post-secondary education.  She earned her graduate degree in educational administration at South Dakota State University and undergraduate degree in business at Minot State University.  She has taught at the post-secondary level for approximately 21 years and holds a post-secondary credential from the South Dakota Board of Education.

 

Education:

 

Undergraduate degree in Business Education, Minot State University, Minot, ND.
 
Graduate degree in Educational Administration, Career and Technical Education, South Dakota State University, Brookings, South Dakota.   SDSU member of the honor society of PHI KAPPA PHI 
 
Certified Lou Tice Management Trainer
 
 

 

Professional Mission Statement:

Professional Mission Statement

  • To educate students in all of my classes for employment opportunities.
  • To develop classroom strategies that create and inspire an environment of lifelong learning.
  • To conduct myself with a positive attitude as a motivated leader in my field.
  • To treat each of my students as an individual, and use my enthusiasm, my passion, and myself to guide them to explore and grow through their education.

Each day I will say something kind to, and about someone else; thank those who have helped me, and do something kind for someone else.

 

Schedule

Mon-Wed, 9:35 AM - 10:50 AM (1/13/2020 - 5/8/2020) Location: SF MICKE 128

Description

To stay on top of the fast-paced changes in the business world, students will investigate marketing's role in the process of creating, distributing, promoting and pricing goods, services, and ideas. This class is dedicated to customer value (value-driven marketing) and customer relationships (relationship marketing); two crucial aspects in today's dynamic competitive environment.