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Course Information

Marketing Analytics (MEDIA242)

Term: 2023-2024 School Year Summer Term

Faculty

McCade R Ivarsen
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Description

The Marketing Analytics course delves into the data-driven world that businesses live in today. Students will experience a variety of marketing analytics avenues and segments. Through hands-on learning in analyzing, visualization, testing, marketing data platforms, and more, students will use data in decision-making and optimizing marketing strategies.