MEDIA237 1 - Design Development

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Course Information

Design Development (MEDIA237)

Term: 2024-2025 School Year Fall Term

Faculty

Tony Conrad
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Office Hours:

Mon & Wed: 10-11am
Tue & Thu: 1-2pm
F: 9-10am

Instructor

Anthony began teaching at Southeast Tech in 2007. He has accrued extensive industry experience, having:
• worked as a prepress technician at the Argus Leader from 1998-2000
• worked as a lab specialist in the Graphic Communication program at Southeast Tech from 2000-2002
• worked as a graphic designer/pre-press supervisor at Western Commercial Printing from 2002-2007
• designed and built custom cabinets and fireplace surrounds for Conrad’s Custom Cabinetry in 2005
• served as Southeast Tech’s student organization director for AIGA and SDAF
• served as a member of SDAF since 2007

“The field of Media Design is vast and ever changing. To account for this, I believe in establishing a strong foundation for students to build their skills and futures upon. Being able to adapt to new technologies and trends while understanding the variety of mediums used will keep students relevant and successful in this constantly changing field."

Anthony has several interests revolving around his family and the many various mediums of design.

Education: BA, University of Sioux Falls; AAS, Southeast Tech

Schedule

Mon-Wed, 11:00 AM - 12:50 PM (8/26/2024 - 12/13/2024) Location: SF MICKE 222

Description

Emphasis is placed on creating effective designs based on thoroughly researching clients to best assist them in reaching their target audience. Through demonstration and exercise, students will learn to create designs which bridge the gap between artwork that's visually appealing and artwork that can be incorporated as an effective marketing/promotional tool. Projects will focus on designing for various venues. Students will continue to expand skills in the Adobe Creative Suite software utilizing Illustrator, InDesign and Photoshop. (Photoshop is used with focus on image acquisition, color, resolution for print and photo editing.) Self- and peer-critique is required. Prerequisite: ENGL 100 or ENGL 101 MATH 100, MATH 101, or MATH 103 Successful completion of all first year Media core courses (MEDIA 115, MEDIA 117, MEDIA 125, MEDIA 127, MEDIA 128, DMP 120, DMP 150)