MEDIA117 1 - Design Fundamentals I

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Course Information

Design Fundamentals I (MEDIA117)

Term: 2023-2024 School Year Fall Term

Faculty

Tony Conrad
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Office Hours:

Mon & Wed: 10-11am
Tue & Thu: 1-2pm
F: 9-10am

Instructor

Anthony began teaching at Southeast Tech in 2007. He has accrued extensive industry experience, having:
• worked as a prepress technician at the Argus Leader from 1998-2000
• worked as a lab specialist in the Graphic Communication program at Southeast Tech from 2000-2002
• worked as a graphic designer/pre-press supervisor at Western Commercial Printing from 2002-2007
• designed and built custom cabinets and fireplace surrounds for Conrad’s Custom Cabinetry in 2005
• served as Southeast Tech’s student organization director for AIGA and SDAF
• served as a member of SDAF since 2007

“The field of Media Design is vast and ever changing. To account for this, I believe in establishing a strong foundation for students to build their skills and futures upon. Being able to adapt to new technologies and trends while understanding the variety of mediums used will keep students relevant and successful in this constantly changing field."

Anthony has several interests revolving around his family and the many various mediums of design.

Education: BA, University of Sioux Falls; AAS, Southeast Tech

Schedule

Tue-Fri, 10:00 AM - 11:50 AM (8/21/2023 - 12/8/2023) Location: SF MICKE 222

Description

Elements, visual relationships, and principles of graphic design are introduced through observation and hands-on projects, with a brief introduction to Adobe Illustrator. Solutions to visual and communication problems are started through researching, planning, and creating rough sketches for comprehensives, images, ads and layouts. Students will keep a resource file to develop a familiarity with the basics of design, a vocabulary of the discipline, and to explore a range of visual style. Skill in handling of tools, materials, and technical terms is emphasized.