Agriculture Marketing (AGBUS230)

Term: 2025-2026 School Year Fall Term

Faculty

Kayla McMackinShow MyInfo popup for Kayla McMackin

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Kayla McMackin is an accomplished Ag Tech Executive and Entrepreneur currently serving as Senior Vice President of North America at Agrellus. With deep experience across grain merchandising, input procurement, sales, and executive leadership, she has led high-growth startups and built new revenue lines that bridge technology with real-world farm application. Kayla holds a Bachelor’s in Agricultural and Applied Economics and a Master’s of Agribusiness from Texas Tech University. Known for her strategic vision and farmer-first approach, she is a driving force in transforming the ag industry through innovation, sustainability, and digital enablement.

 

Office Hours: Tuesday and Thursday 4:00 PM - 5:00 PM or by appointment.

Schedule

Thu, 12:30 PM - 1:45 PM (8/25/2025 - 12/12/2025) Location: SF MICKE 112

Description

Agricultural marketing deals with the services involved in the movement of agricultural products from the farm to the consumer. It is concerned with the planning, organizing, directing and handling of agricultural products to satisfy the farmer, producer and consumer. Agricultural marketing consists of various activities and services such as production planning, growing, harvesting, grading and packing as well as transporting, storage, food-processing and distribution of the products. It also includes the advertising and sale of agricultural produce. It provides market information to help direct these services.